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Black-owned Amandla wine brand makes U.S. debut

Amandla, meaning power in IsiXhosa, a South African dialect, is an ode to women, freedom and future opportunities.

Black-owned Amandla wine brand makes U.S. debut
Praisy Dlamini, general manager of Amandla wines, birthed in South Africa. CULTIVATE COLLECTIVE PHOTO

A Black-owned wine brand has debuted in the U.S. following its successful launch in 2018 in South Africa.

Amandla, meaning power in IsiXhosa, a South African dialect, is an ode to women, freedom and future opportunities.

"At the heart of Amandla is a mission to engage, inspire and excite the next generation of wine enthusiasts and to nurture future generations of black female business owners," Praisy Dlamini, managing director and winemaker, said in a statement.

Offering a Shiraz Zinfandel and a white sauvignon blanc, it will retail for $19.99 and is available at WSJ Wine. The wine is sourced from a vineyard in the Western Cape, where Dlamini handpicks and blends the grapes for the wine. She studied agriculture and graduated from the Cape Winemakers Guild Protégé program.

"There is something we can call our own in a traditionally white male-dominated environment. We are changing the game!" she said.