Toni Gillard, founder and CEO of Black-woman-owned Tipsy Lady, has announced a strategic partnership with Sam’s Club and Total Wine and More stores in Myrtle Beach, South Carolina, for her cocktail brand.

“Our team is eager to collaborate with national retail partners to enhance the brand’s presence, e-commerce website, and overall customer journey. We anticipate significant growth in the ready-to-drink spirits market as consumers worldwide seek direct engagement with culturally curated brands,” Gilliard said.

The collaboration will allow the brand to grow by allowing customers to purchase canned cocktails at Sam’s Club and Total Wine and More's website.

Established in 2019, Tipsy Lady was founded to honour heritage, culture, and spice of the Caribbean islands. The CEO says she created Tipsy Lady to compete as a global brand in a white male-dominated industry. She added that she wants to tip the scales in the wine and spirits industry as it relates to women of colour and ownership.

“We are thrilled to partner with industry leaders like Sam’s Club on this exciting project. Their expertise and retail knowledge will support our growth as an authentic and top-tier experience for our loyal customers, laying a strong foundation for our brand’s future expansion,” Gilliard said.