Dazed Cannabis, a Black and veteran-owned dispensary, has opened its third store in Monson, Massachusetts.

Founded by Keshawn Warner, Rich Rainone, and Chris Vianello, the brand already has one store in Holyoke, Massachusetts. Last November, the brand opened its second store at Union Square in New York City.

“Our mission is to offer a curated selection of the finest cannabis the state has to offer in an uplifting and educational environment that is centred on community,” said Keshawn Warner, co-founder of Dazed Cannabis. “As a brand firmly rooted in nostalgia and experience it’s only right that we’re ushering in a new era for the Magic Lantern, where many good times were had. We’re thrilled to be passing on the torch and serving the community in a new way.”

Dazed Cannabis has emerged as a formidable player in the cannabis industry. The owners say the recent unveiling of Dazed Monson represents continued brand expansion, with plans to launch multiple dispensaries across the Eastern Seaboard in the coming year.

The new store is situated at 399 Boston Rd. W., Monson, Massachusetts, replacing the Magic Lantern strip club, an iconic local establishment that closed its doors in 2022.