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The Lip Bar makeup brand announces expansion in 3,000 CVS stores

The founder and CEO of The Lip Bar has announced that her brand will now be available at 3,000 CVS stores in the U.S.

The Lip Bar makeup brand announces expansion in 3,000 CVS stores
UNSPLASH PHOTO

Melissa Butler has done it again.

The founder and CEO of The Lip Bar has announced that her brand will now be available at 3,000 CVS stores in the U.S. The milestone moment follows news in February that The Lip Bar brand became the largest Black-owned makeup company at Target.

“It’s OFFICIAL!!! TLB just EXPANDED AGAIN 🙌🏽❤️🔥3000 CVS stores nationwide! This is HUGE! Your favorite Black Owned brand is now more accessible than ever 🙌🏽 Let’s go!! We know our TLB community is gonna show out, if you see our new display tag us in your story using @thelipbar,” she said in an Instagram post.

Butler was introduced to national audiences during a “Shark Tank” appearance 11 years ago. Although she could not strike a deal, The Lip Bar brand has become one of the most successful in the U.S., with SKUs at thousands of stores, including Target, CVS, and more. It also has a flagship store in Detroit.

During an interview with The Breakfast Club, shark Kevin O’Leary said, “I’m proud of them for taking the heat. I’m proud that they’re entrepreneurs and are successful. It’s a wonderful thing to see that happen. They were facing an almost impossible task because going into the cosmetics industry is so difficult to get market share. But they pulled it off, so you gotta applaud them — there’s no question about it. But that is a tough space because the margins are so high that the competition is just brutal.”